Paromita Goswami is Faculty Member, Project E-QUAL, Shiv Nadar University and member of the Joint Working Group in Critical Thinking and Knowledge Systems. She is currently the Associate Professor at the School of Management and Entrepreneurship. Goswami completed her collaborative PhD program at the S.P. Jain Institute of Management and Research, Mumbai and the Birla Institute of Technology and Science, Pilani. Her doctoral work was on ‘The College-going Kolkata Youth: A Study on Consumer Behavior on the Basis of Psychographic Segmentation’. She was also the AAUW Postdoctoral International Fellow and Center Associate, University Center for International Studies, University of Pittsburgh, USA for the academic year 2011-12 for a research project on ‘Promoting Non-Violent Approaches to Curb Radicalization through Social MARKETING: A Case Study on Christians and Muslims in USA’.